How can I find a local partner or distributor?
The most frequently employed market-entry strategy in Nigeria is to work with a local partner who can provide you with market knowledge and connections. In Nigeria, connections are everything. Very rarely will a contract be agreed with a company which has no relationship with the management of the client company. Moreover, Nigeria has a relatively difficult operating environment and having someone who can negotiate licences, import permits and security arrangements greatly simplifies matters.
A partnership decision must be based on legal due diligence, industry recommendations, financial strength and, most importantly, a personal meeting. An introductory meeting should be held at the local company's premises. It is important to find a partner who sees equal opportunity and profit in the relationship.
If you are an Enterprise Ireland client company, please let us know and we will put you in touch with Enterprise Ireland's Trade Representative in Lagos who can facilitate local contacts.